It seems like things never stop changing on Instagram. We must be constantly adapting to these new features to make our content visible in this social media. So, which are Instagram’s Best Practices this 2023? Here are 16 of them.
Marketing Best Practices
1. Set clear goals
Every successful social media marketing strategy must have set clear and measurable goals. Think what you want to use Instagram for. It could be to create a community, to build brand awareness. And make sure you use different formats, such as reels, stories, posts, etc.
2. Post at the right time
To find the most effective time to post in your particular account, you need to understand your audience’s behavior and habits. When are them more likely to be on social media? Also, you can help with Instagram’s insights.
3. Schedule your content in advance
Another Instagram best practice is to schedule your content and plan it. This is a great way to organize your posts in a calendar and gives you a good overview to ensure you’ve planed the perfect posts. Also, you can automate them, so then you don’t have to be watching out all the time for the posting time.
4. Engage with your followers
Remember that Instagram is a social network and users expect two-way communication and a sense of community. So, make sure you don’t post only purchase content, but also, talk more about your brand and give the public what they want.
5. Tag your products
Brands that tag their products in feed posts see 37% more sales on average. So, it is key that you use the shopping platform that Instagram offers to see more results.
6. Analyze and improve your results
To see whether you are reaching your goals or not, you need to use Instagram Analytics. This native insights tool provides a detailed rich picture of your results. This way you can tell if you need to continue with the same strategy or change it.
Instagram Reels Best Practices
7. Make more reels
We know that Instagram’s algorithm loves Reels, as they usually get up to 300% more engagement than regular posts and videos. Users get more involved with accounts that post Reels more than just simple posts.
8. Show your human side
By being dynamic and showing people using your products, it is more likely that your Reels get higher clickthrough. Be transparent and human; this way, your brand will get a personality and get your community involved.
9. Make the most of the first 3 seconds
Another Instagram best practice is to catch attention in Reels at first sight. When posting a Reel, verify that the first three seconds catch the users’ attention. Show and tell the public what they are going to see in those first three seconds and give them a reason to stay and not keep scrolling.
Instagram Stories Best Practices
10. Use interactive stickers
Interactive stickers such us the vote button, the quiz button, and the question box really help you get to know your audience. It is also a great opportunity to get your community more involved and will make them feel part.
11. Save your Best Stories to Highlights
Organize your highlights depending on the topics. Check that the users can find what they are looking for in the easiest way possible. Use them to stick the information that you want your public to see and find quickly.
Instagram Posts Best Practices
12. Develop a Consistent Style
Your Instagram grid should have a visually consistent style, and the public should be able to recognize your posts instantly when it shows up on their feed. Use the same colors and typographies. Also, you can create a Brand Style Guide to make sure you are following the same style in all posts.
13. Use the right hashtags
Using the right hashtags help your post reach new passionate communities on Instagram. Create a successful strategy using general, industry, product, and brand hashtags.
14. Write catchy captions
A well-written caption will help the Instagram algorithm understand what your post is about, and this way it would help you with Instagram SEO by searching for keywords.
Instagram Ads Best Practices
15. Experiment with Ad Placements
Instagram Ads can appear in feed, stories, Reels, and the Explore tab. You’ll need to do some testing to see which placements are best for catching your audience. But they could reach new people and help you achieve your goals.
16. Partner with creators
Working with influencers and content creators give your brand a credibility boost. Campaigns that include marketing with influencers have an average 53% higher click-through rate.
Are you already applying all these techniques?
