Website design is a crucial element in today’s digital world. With the increasing online competition, it is essential to differentiate yourself and capture the users’ attention. In fact, 75% of a website’s credibility comes from its website design. Therefore, when creating a corporate website or improving an existing one, it is essential to consider how to do it creatively and effectively, focusing on creating a satisfying user experience.
Features of Website Design
It’s Visual
Professional website design should be visually appealing, using graphical and textual elements, images, videos, colors, and other aspects in harmony to create a pleasant space that visitors want to explore.
Allows fast loading
Furthermore, it is crucial for the website to load quickly and not present obstacles to navigation. Loading speed is vital, as even a 0.1-second delay can result in a 1% loss in total sales, according to a study by Amazon.
It is responsive
Another essential characteristic is that professional website design is responsive, meaning it adapts perfectly to any device that users navigate on. Nowadays, mobile design is specifically important since over 64% of Internet searches are performed through mobile phones. A responsive website design provides a better user experience and offers convenience on any resolution and advice.
Additionally, Google highly values this type of design as it avoids duplicate content, increases the likelihood of content going viral, reduces development time, improves web analytics, facilitates search engine indexing, increases social media dissemination, and adapts to any screen, loading the site faster.
It is intuitive
Professional website design should also be intuitive and present clear logic that anyone can understand. Each element should have a purpose within the whole, and there should be no superfluous elements.
It is optimized
Likewise, website design should be optimized to improve search engine rankings. Optimization is a joint task among web designers, developers, and content creators, as working together can help a website gain great positions in search results.
Presents a structure
Structure is another characteristic of website design. It involves order, harmony, and the distribution of elements. A website requires specific structuring to generate effective projects.
Maintains coherence and is interactive
Furthermore, website design must maintain coherence, responding to the target audience, brand voice guidelines, and other specific objectives. Interactivity is an inherent part of website design. It should allow connection and linking with the online world through hyperlinks or links both within and outside the website.
It is communicative
The website should be communicative. This means that all elements, whether content, images, or calls to action, should communicate, inform, propose, or promote something.
It is highly functional
Functionality is a fundamental characteristic in professional website design. Usability allows users to navigate the website smoothly and effectively. It is of no use to be attractive if it is not functional and does not fulfill its primary purpose.
Importance of a Professional Website Design
You gain global visibility
A well-done website design plays a crucial role in the success of a brand and offers various advantages. Firstly, it provides you with global visibility as your website is an excellent way to showcase your business to potential clients worldwide. The Internet is a global storefront, and your website is your digital space to tell your company’s story, display your products or services, and highlight why you are the best choice.
You attract potential customers
Furthermore, professional website design helps you attract potential customers. A well-designed and organized website becomes a lead and prospect generator. However, if the information is presented in a disorganized manner or is difficult to access, visitors are likely to become frustrated and leave your site. Studies show that 7 out 10 potential customers will abandon a website if they have a poor user experience. Therefore, professional website design is essential to provide a pleasant experience and ensure that visitors become effective customers.
You differentiate yourself from the competition
Professional website design also helps you stand out from the competition. In a highly competitive online environment, it is very important to differentiate yourself and offer a superior experience to users. A website design focused on simplicity and visual hierarchy will allow you to capture users’ attention and keep them engaged. Don’t lose potential customers by lacking an updated website with good content and easy navigation structure.
You gain in positioning
Additionally, well-done website design contributes to search engine positioning. A custom design that aligns with your brand’s personality, business model, and industry is key to effectively position your website in search results. Search engines like Google prioritize websites that offer a good user experience, which includes an attractive and user-centric design. Moreover, if your website is appealing and meets users’ expectations, they are more likely to share it on social media, increasing its reach and visibility.
Do you want a professional website design?
At Webatite, we specialize in designing and developing corporate websites for any industry. We have designers, developers, and SEO specialists who do an excellent job in designing a professional website. If you want more information about this service, you can click here: https://webatite.devifygroup.com/website-design/
