Business owners often overlook the advantages of pay-per-click advertising and, as a result, are missing out on a significant opportunity to quickly expand their businesses in a controlled and profitable manner.
PPC advertising is the fastest method to get the right customers and promote your products or services through Google Ads, Facebook Ads, Instagram Ads or Twitter-promoted tweets.
Before we start let’s clear out what PPC actually is?
The pay-per-click (PPC) advertising model is one where advertisers place ads on a platform, and then pay a fee each time someone clicks on the ad.
Businesses use PPC to drive traffic, sales, or inquiries from their target audience. PPC platforms allow businesses to target ads towards those who they think would be most interested in what they have to offer, meaning that you can serve ads in front of those only who you deem to fit your customer demographic. Doing so increases the chances that the ads will be effective and result in conversions.
Let’s say you have a business in Copenhagen and you want to target that area specifically.
PPC is a chance to reach your target market when they are actively searching for a business like yours. In addition, PPC provides data that can help you continually refine and improve the effectiveness of your campaigns over time.
PPC, or pay-per-click advertising, is a marketing strategy that covers several different ad platforms – the most common being Google Ads and Facebook Ads.
With PPC ads, businesses only have to pay when their ad is clicked on by a potential customer. This makes PPC an effective and popular way to drive traffic to a website or landing page.
Within each of these platforms there are different ad formats:
- Search Ads
- Shopping Ads
- Display Ads
- Video Ads
Now that we know what PPC is let’s see why your business needs it?
#1 You Will Receive Clicks Very Quickly
PPC is a popular marketing channel because it allows you to start receiving clicks and seeing returns quickly. With SEO, it can take longer to see results, so that is why PPC is so popular with marketers.
#2 It's Super Easy To Measure And Track
PPC’s ability to measure and track conversions, including order or lead values, across popular platforms like Google Ads is one of its major advantages over traditional advertising channels.
This granular level of data tracking lets you see the ROI of your overall account, as well as specific ad groups and keywords, so you can use insights to improve campaign efficiency and performance over time. In other words, PPC is an effective way to increase the ROI of your advertising spend.
#3 You Decide When Ads Are Running And How Much You Pay
Do you want to be able to control when your ads run, including the time of day and day of the week? PPC (pay-per-click) advertising is the perfect way to do this.
You can easily turn ads on and off as you wish, which makes it a great option for businesses that need to generate fresh leads regularly. Plus, a strong-performing PPC campaign can help drive wider business growth – so it’s not just a stop-start tactic.
One more important thing is – you have the power to manage how much you spend each day or month, as well as how much you pay per click. This is compared to other marketing channels that don’t give you the same level of control over your budget.
#4 It’s the fastest method to get the right customers
PPC is a great way to target your advertising to customers who are already interested in what you have to say.
Unlike traditional advertising, PPC allows you to target customers based on data, meaning you can adjust your bids based on devices used, time of day, and location. If you know your customer and how they search, you can use these insights to reduce wasted advertising spending and get your message in front of those most likely to convert.
PPC is a great marketing channel for businesses of all sizes. It is easy to start, and many benefits come with running a successful campaign. These benefits include increased traffic and conversions.
Your PPC campaign can be greatly successful if you invest the time to learn about best practices for launching and optimizing it effectively. You can also let us do this for you so that your campaign can reach its full potential. Read more about our PPC service here.
Furthermore, setting goals and tracking your progress are keys to ensuring that your PPC campaign is successful. By following these tips, you will see an increase in traffic and conversions from your PPC campaign.
Are You Ready To Start Boosting Your PPC?
If you’re interested in having us create, manage and optimize your ad campaigns or would like to know more about what we offer, we’d be happy to chat with you. We’ll go over everything you need to know and answer any questions you might have.
